Our Story

There is something sacred shimmering in the core of every Indian kitchen. It is not just food, but an ever-changing heritage of love, tradition, and wisdom. Food is hence a part of our culture passed on through generations.  Food unites us, makes a family, and lays the foundation of a home.

After being in the business of building homes in Rajasthan for over 4 decades, we also wanted to be a part of this core foundation that unites families in every home. This reverence gave birth to Kedia Pavitra. So, now, with the same values and trust, Kedia Homes brings to you Kedia Pavitra, connecting families through pure, wholesome food.

With the brand ideology of ‘No Middle Man’ - as is also the case with all our real estate projects, we eliminated almost everyone between the farmers and us for procurements, and then also eliminated everyone in the supply chain till the products reach you. In a nutshell, to eliminate any possibility of adulteration, to bring down costs for superior grade food ingredients, and to preserve the purity, we have reduced the steps from farm to food to a maximum of 4.

We collaborate directly with farmers who understand the land as family. We respect time-honoured techniques: slow grinding, natural drying, minimum processing, not because it is easy, but because it is right. No chemicals. No shortcuts. Nothing but simple, Pavitra ingredients.

To us, food was never just a product.
Every grain carries the blessings of the gods — pure and sacred.
It's the prasad offered with folded hands in the temple.
The first taste a mother lovingly gives her child during annaprasan is a moment filled with hope and blessings.
It's the sanskaar we inherit from our ancestors — the love, respect, and care stirred into every meal. Food is a promise of health, honesty, and the comfort of home.
It's the silent language that brings families together, nourishing both body and soul.
Kedia Pavitra is more than a brand. It is an arrival- back to origins, to authenticity, to rasa.